Aman Central’s 10th anniversary shines with the brilliance of Kedah Fashion Week 2025 What began as an ambitious vision ten years ago has now reshaped the heart of Alor Setar. Where an abandoned parcel of land once stood, Aman Central has risen to become Northern Malaysia’s most dynamic lifestyle destination. Over the past decade, Aman Central has sparked an urban renaissance. It has drawn international brands, nurtured homegrown entrepreneurs, inspired the rise of boutique hotels and new businesses, and helped redefine Alor Setar as a vibrant modern city. Through every fashion show, festive celebration, art installation and community initiative, Aman Central has become a landmark that belongs to its people. It is a space where the spirit of Kedah is expressed with pride and where new stories continue to unfold.
This 10th anniversary marks a reflection of how vision, purpose and resilience can transform a place and shape the cultural life of a region. That spirit will be celebrated this August with Kedah Fashion Week 2025. Taking place from August 1 to 3, this year’s edition carries the theme "Diamond," a symbol of strength, brilliance and timeless beauty. Like a diamond shaped through time and pressure, both Aman Central and Kedah Fashion Week have evolved through the years. What began as a bold idea has evolved into one of the region’s celebrated platforms for fashion, art, and creative expression. Today, Kedah Fashion Week is a cultural movement that empowers local voices, elevates Northern Malaysia’s creative standing and inspires a new generation to dream beyond boundaries.
A Journey Rooted In Community Pride
“Aman Central’s story is shaped by the dreams and spirit of the people who have walked through its doors,” said Grace Ho, Director of Belleview Group. “From the very beginning, we hoped to create a place where communities could come together, where culture and creativity would be celebrated, and where the heart of Alor Setar could beat stronger with each passing year. To see how far we have come, and to witness the pride this space now holds for the people of Kedah, is deeply meaningful for all of us.”
Since its inception in 2015, Aman Central has welcomed millions of visitors and helped shape a new chapter for Alor Setar. It has drawn global brands into the city while nurturing local entrepreneurs, driving cultural tourism and inspiring a renewed pride in Northern Malaysia’s creative identity. Among its most significant contributions is the creation of Kedah Fashion Week, first staged in 2016 and now one of Malaysia’s most celebrated fashion events.
The Rise Of Kedah Fashion Week
The evolution of Kedah Fashion Week mirrors the transformation of the city itself. From an emerging showcase to a national platform, KFW has become a space where creativity flourishes and new possibilities take root. Each year, it brings together designers, artists, media and fashion lovers from across the country and beyond. It serves both as a stage for established names and a launchpad for emerging voices. One such story is Lokalteez, a Penang-based label that made its debut at KFW 2023 and soon transitioned into a permanent retail presence at Aman Central. It is one of many examples of how KFW has opened doors for young talent and helped turn creative dreams into real business success.
“Kedah Fashion Week has grown into a space where fashion speaks of identity, ambition and community spirit,” said Mr Ken Chin, Assistant General Manager, Marketing Communications for Aman Central and creator of KFW. “Each year, we see young designers, models and creators stepping forward, growing in confidence and finding their voice. That is the heart of this platform. It connects the rich cultural roots of Northern Malaysia with the future we are building, and it helps place this region on the creative map of the country.”
The 2025 edition of KFW will be the most exciting yet. 18 couture designers will take the stage, joined by 11 emerging student designers from Universiti Kuala Lumpur. This year, KFW welcomes an international designer, with celebrated Thai talent Patinya adding a regional perspective. Returning KFW bold alumni, including Seth and Luna, Salleh Hamid, Hasfitri Yusof, Teddie Alrashed, Naemah Khuntum, Ikmal Mukmin, Wan and Mary, Fareez Axuan, YT Lim, Asyraf Arrif and Taufik Idros will present alongside visionary designer Shanell Harun, and rising names Isyraf Arysi, Hazizul Aziz, Helmi Hamdan, Ku Syafiq and Liren Ho. This year’s lineup will bring fresh energy to KFW 2025 and reflect the vibrant creative movement that continues to grow in Northern Malaysia.
Crafted Through Time, Ready To Shine
This year, the Diamond theme captures the spirit of a decade shaped by creativity, resilience and transformation. Like a diamond forged through time and pressure, each facet of this journey reflects the evolving story of Kedah through its heritage, artistry, and pursuit of beauty. The collections presented at KFW 2025 will bring this spirit to life, blending tradition with bold innovation and offering a vibrant expression of craftsmanship, cultural identity and sustainable design.
“Over the years, Kedah Fashion Week has grown from a simple idea into something that speaks to the heart of this community,” said Ken Chin. “Each collection is a reflection of stories shaped through time and experience. Like a diamond, this journey has been forged with resilience and vision. KFW 2025 will honour the progress we have made and celebrate the creative spirit that continues to evolve and inspire. It is deeply meaningful to witness how this platform has given so many talents a place to shine.”
A special Evolut10n showcase will mark the anniversary, while Aman Central’s retail partners, including HLA, New Era, Tomei, D’yana, Elrah Exclusive, Eco Optic, Babyshop, and Watsons, will present creative runway pieces that blur the lines between lifestyle and couture.
Shaping The Future Of Creative Expression
Looking ahead, Aman Central’s mission continues to evolve with purpose. Initiatives like Face of Aman Central, launched in 2024, are helping to drive greater diversity and inclusivity across the creative industries. The mall’s ongoing support for young entrepreneurs and emerging designers will remain central to its vision, ensuring that Kedah Fashion Week continues to grow as a platform where new talent can thrive and where the creative spirit of the region is carried forward for years to come.
“Our next chapter will be about deepening our role as a cultural and creative anchor for Northern Malaysia,” said Grace. “Aman Central will continue to be a space that inspires new ideas, brings the community together with pride, and allows the cultural spirit of Kedah to shine brightly for all to see.”
As Kedah Fashion Week 2025 approaches, the event serves as a testament to everything Aman Central has achieved over the past decade. It is a celebration of style, identity and community, shaped by vision and ready to inspire new possibilities. Kedah Fashion Week 2025 lights up the runway with royal glamour and star-studded appearances.
Taking the spotlight are celebrated names such as Nadeera Zaini, Hael Husaini, Amir Masdi and Mimifly, bringing their signature presence to this dazzling affair. Adding a touch of regal elegance, Her Royal Highness Duli Yang Teramat Mulia Che Puan Muda Zaheeda, the Raja Puan Muda Kedah, will grace all three days of the showcase, elevating the prestige of this extraordinary event.
“KFW has become part of the creative fabric of this region,” said Ken Chin. “It is a movement that continues to grow and inspire. As we celebrate this Diamond moment, we honour the journey and look forward to the many brilliant chapters still to be written.”
To learn more about Aman Central and Kedah Fashion Week 2025, please visit https://www.amancentral.com.my/.
About Aman Central - The Heartbeat of Alor Setar
Strategically located in the heart of Alor Setar city, Aman Central is a true landmark. Branded as a regional hotspot where everything comes together, it offers the ideal getaway for the entire family. With a built-up area of 1.25 million square feet and a net lettable area of 800,000 square feet, Aman Central delivers a complete shopping experience for all ages and lifestyles. Housing over 300 speciality stores, it features an exclusive mix of international fashion labels, lifestyle brands, local and global food and beverage outlets, and one of the largest indoor entertainment centres for children in the region.
Aman Central also features the first THX-certified and Dolby Atmos multi-dimensional three-dimensional audio cinema in Alor Setar, as well as the largest bowling alley in the city, along with a variety of salons and wellness centres. Key anchors include Parkson, Golden Screen Cinemas, Lotus’s, Kidzoona, H&M, Padini Concept Store, The Parenthood, Nitori, Sports Direct, USC, Aman Bowl, and the first non-halal food and beverage chain, HaiDiLao.
The vibrant Al Fresco precinct, lined with trendy cafes and casual eateries, offers the perfect place to relax and unwind. Visitors can enjoy magnificent views of Aman Walk and the iconic Alor Setar Tower from two levels of alfresco dining.
Ideally positioned in front of Alor Setar Tower and easily accessible via the Jalan Tambang Badak and Jalan Teluk Wanjah intersection, Aman Central continues to evolve, offering shoppers fresh experiences, quality services, and exciting new attractions.
Since Aman Central opened its doors in 2015, the Belleview Group development has garnered two prestigious awards in a mere two years:
● 2015: Highly Commended Retail Development Award, Malaysia category at the Asia Pacific Property Awards 2015-2016.
● 2017: Winner of the Best Retail Architectural Design at the Property Guru Asia Property Awards Malaysia 2017.
Attaining these coveted awards reflects Belleview Group’s professional strength and capability to excel in the highly competitive Asia Pacific property development industry. Aman Central, a remarkable masterpiece with modern architecture and striking nighttime lighting effects, remains committed to being the leading shopping and entertainment destination in northern Peninsular Malaysia.
Stay tuned for all the latest and exclusive updates only on www.amancentral.com.my.
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